سيريال اوفيس 2007 – تفعيل اوفيس 2007 مدي الحياة Serial Office 2007 - Activate Office 2007 for life

 

 20 Ways To Increase Traffic To Your Website

In this post, I'll show you how to increase traffic to your website.

You'll also see how I used these strategies to moved my site from zero to 430K + unique visitors per month:
Backlinko Monthly Users

It is getting better:

All of these strategies work well now.

With that said, here are over 20 ways to increase traffic to your website:

    1. Another guest "upside down"
    2. Repair and upgrade old blog posts
    3. Use the "Click to Tweet" links
    4. Optimize your content using LSI keywords (Latent Semantic Indexing keywords )
    5. Get more traffic from your blog posts with Content Conversion
    6. Follow the podcast
    7. Promote your site through the Blogger Outreach service
    8. Content relaunch strategy
    9. Create content that engages your readers
    10. Share videos on LinkedIn
    11. Hosting a giveaway competition
    12. Add "Sharing Players" to your content
    13. Re-target visitors with Facebook ads
    14. Reduce your bounce rate
    15. Post a long content
    16. Improve Google's mobile index first
    17. Create an active YouTube channel
    18. Post viral content
    19. Promote blog posts and videos on Quuu
    20. Re-post old articles on LinkedIn
    21. Use Question Analyzer to create insanely useful content
    22. Add attractive content to social media posts
    23. Improve your organic clickthrough rate
    24. Post more list posts
    25. Theft of competitors' movement sources
    26. Drive traffic to your website from forums
    27. Syndicate your content on the medium

    Bonus strategy # 1: Post on social media in strategic times
    Bonus strategy # 2: find more keywords with "Keywords Everywhere"

1. Another guest "upside down"

Here's the deal:

When most people read your guest post, they usually skip the author's biography section.

No-one can blame them ...

Most author resume boxes are buried at the bottom of the page, like this:
Autobiography author

This is a big problem.

If people don't see your link on your author bio, they won't visit your site.

Fortunately, there is a simple solution to this problem: the "Upside Down" Guest Post.

Here's the step-by-step process:

1. First, write a guest message as you normally would.

2. Next, include the Helpful Resources sections throughout your guest post.

These sections link to 2-3 helpful resources on the topic I just covered.

This is an example:
Additional resources

3. Finally, include your content as one of our Useful Resources.

For example, here's a guest post you posted a while ago:
Brian Dean is another guest

And I've strategically linked my content as a "resource to check":
Contextual link
 And this link brought in 78% more traffic than the bio link of my authors.
Traffic resource

Very cool 

Which brings us to Strategy # 2 ...
2. Repair and upgrade old blog posts

This simple strategy resulted in a 50.95% increase in traffic in 7 days:
Increase in traffic

Here's exactly how I did it:

1. First, I found an old post on my site.

As it turns out, my guide to YouTube SEO was old:    An old guide

2. After that, I updated and improved the post.

Specifically, I added new screenshots:

Sprinkle it with new strategies and techniques:

And Old Strategies That No Longer Work Are Abolished:

3. Finally, I updated the new post to make the changes live.

In this way, traffic rose to that page like a rocket ship.

(Since this was an old post, as you can see here in Google Analytics, most of this increase in traffic has been organic traffic.)

This whole process took about an hour.

And I'm getting more SEO traffic than I would have earned from publishing a new post.

With that said, it is time for our third strategy ...

3. Use the "Click to Tweet" links

This is one of the best ways to get more shares from your content.

In fact, Click To Tweet links are one of the main reasons why this post from my blog has more than 6 thousand posts on social media:

Post builder list - social posts

With that said, let me show you how to make Click to Tweet links:

1. Look for something "Tweetable" in your content.

This can be advice, a strategy, a quote, or a little statistic.

For example, my prism has incorporated a bunch of list building strategies.

So every strategy on my list is deemed "Tweetable".

2. Create a Click To Tweet link.

Head over to ClickToTweet.com and write your Tweet:

The tool will create a link for you:

3. Finally, include this link in your content.

When someone clicks the link ...... they get a pre-written tweet to make it easy to share:
It's easy.

4. Optimize your content using LSI keywords : (Latent Semantic Indexing )

It's no secret that SEO is one of the best ways to drive traffic to your website.

However, most old school SEO strategies don't work anymore.

This is largely because Google's Hummingbird algorithm has changed

 

 Everything about SEO : Google hummingbird

 
Instead of just searching for keywords, Google now understands the topics.

(How big of a change has this update made? Google said: “Hummingbird affects 90% of all searches…” Awesome!)

the question is:

How do you make sure Google understands your content topic?

LSI lyrics.

LSI keywords are keywords and phrases associated with your target keyword.

For example, let's say you just wrote a post about social networks.

LSI words will be words and phrases like

 And when Google sees these LSI words in your content, they say, "Awesome. This content is definitely about social media."

So: how do you find these LSI lyrics?

A great free tool called LSI Graph.

This tool spreads dozens of LSI keywords related to your topic:

Then, just sprinkle these LSI keywords in your message ..... and you are all set.

5. Get more traffic from your blog posts with Content Conversion

Simple content conversion:

You can simply convert one of your blog posts to another format (like an ebook, video, graph, or podcast).

For example, I posted this case study on my blog a while ago:

this post spawned a lot of social shares ...Comments

But I knew I could get more value from this content.

So I turned this post into a YouTube video:
How to Get Top Google Rankings - YouTube Videos

This single video has generated over 475K views ... and hundreds of website visitors.

(All from a piece of content I posted years ago.)

This is the power of content conversion.

6. Follow the podcast

Podcast is exploding.

(In fact, one survey found that 26% of Americans regularly listen to podcasts.)

Does this mean you should get the closest microphone and start podcasting?

No.

Instead, I recommend sticking with others' podcasts as guest.

This strategy works so well that I try to keep streaming 2-3 podcasts per month.

In fact, she has appeared in over 100 podcast episodes:
Start off on the podcast

These workshops have brought me tens of thousands of visitors.

For example, it once received 984 visitors in its 60 days of one podcast episode:
[Visits from the podcast]

As a bonus, you usually get at least one backlink in your display notes, which can help with your search engine rankings:
Links from podcast
 Now is the time ...

7. Promote your site through the Blogger Outreach service

So I just posted an awesome piece of content.

What now?

Time to promote it with outreach through blogger.

In fact, one of my most recent blog posts had a massive traffic spike largely due to one tweet from an influential blogger:
Traffic surges

the question is…

How do?

All you have to do is find bloggers sharing content on your topic ...

... and send them a non-urgent email.

Here is a real-world example of this process in progress:

First, I sent a personalized email to a blogger who had already shared content on my topic:
Email to contact Blogger

(That way, she knew she really wanted to read my post ... before I hit Send.)

When she got back to me, I sent her a link to my content:
Email string

(Pro tip: Don't ask the person to post your post. If they think your content is good, they'll post it.)

Since I was not a reckless person, this blogger was happy to spread the word:
Outreach response

Thats all about it.
8. Content relaunch strategy

This is similar to Technique # 2 of this guide ...

... with a significant development.

Instead of just optimizing your content, you can restart it completely.

In other words:

Treat your new and enhanced content like a brand new post.

For example:

I recently revamped and relaunched this list of SEO copywriting techniques as the ultimate guide:
Article re-launched

So she shared the post on social media:
SEO Text Writing - Restart the tweet

Sent an ad to newsletter subscribers:
SEO Newsletter

Resulting in a significant increase in traffic (including nearly 10,000 visitors in a single day):
SEO Text Writing - Increase Traffic
9. Create content that attracts influencers

Here is the truth:

If you want influencers to share your content, then you need to write things that directly appeal to that group.

Example:

A few years ago, I created an investment client graph.

Although this convenient place is far from "interesting", our infographic has spread. We are talking about thousands of targeted traffic in the first couple of days.

Here is the infographic:
Customer Info Map

Now there are dozens of reasons this graph has performed so well ... from design to your content promotion.

But a large part of his success was due to one simple thing:

She appealed to influencers in personal finance.

I will explain.

I noticed, at the time, that a lot of influential financial bloggers were ready to inflate:
Article Inflation

So I decided to create a graph that shows the problem they are interested in.
 This led to posts and references in several sites of the authority ...
Mentioned on the authority website

... and traffic.
10. Share videos on LinkedIn

LinkedIn is growing rapidly.

In fact, this study found that the number of people sharing things on LinkedIn increased dramatically a few years ago:
Share linkedin stats

That's cool and everything. But how do you use LinkedIn to increase traffic to your website?

Post video content.

For example, this is a video I posted on LinkedIn:
Linkedin sharing 3

In about two weeks my video got:

    634 likes
    106 comments
    31K views

Try to get this type of post on Facebook

And now it's time to show you another great way to

 Get people to visit your site ...
11. Hosting a giveaway competition

People love free stuff.

(There is no surprise.)

But what might surprise you: You can use free stuff to boost traffic.

How do?

Host a giveaway contest.

Here's an example of a contest my friend Noah Kagan put out recently:
An example of a giveaway

See how this works?

To enter the contest, people need to enter their email address (which you then add to your email list).

It is getting better:

You can motivate people to share your contest with their friends:
More entries

(These posts will increase traffic to your website and expand your email list.)

right Now:

This competition is conducted with KingSumo. But if you have the technical knowledge, you can prepare it yourself.
12. Add "Sharing Players" to your content

In my experience, content succeeds or largely fails based on one factor:

Whether or not the content contains sharing triggers.

What are Post Triggers?

They are things you include in your content that get people to share it.

Many of these principles were first discovered by behavioral scientists such as Dr. Jonah Berger, Dr. Kathryn Milkman, and Gore Leskovic.
A research study of viral marketing

And they proved in the lab what I discovered through trial and error:

When you include sharing engines in your content, people are more likely to share and relate to it.

For example:

Social currency is one of the strongest drivers of sharing.

Social currency is the idea that we share things that make us look good. This sharing trigger is a big part of the reason why the previously mentioned deflationary dollar chart was so good.

Specifically, this chart confirmed what influencers were already saying: Inflation is a huge problem.

And my content backed them hustle with accurate data:
Infographic data

Every time an influencer shared my infographic with their audience, it boosted their social currency.

So they shared it ... over and over again.

It's even included in Google News thanks to a feature in The Christian Post.
Google News

All because I have strategically added a 'social currency' sharing engine to my content.

Very cool.
13. Re-target visitors with Facebook ads

Let's face it:

Facebook ads have become very expensive.

Fortunately, I found a small "loophole" that helped me get laser-targeted visitors for a pittance:

Retargeting.

Here's how it works:

First, create a Facebook ad that sends people to a blog post.

Here's an example from real life:
Facebook ad

Next, target people who have visited your site in the past month or two:
Facebook audience

Finally, run the ad.

And you'll likely find that CPC is very cheap compared to most other types of ads (like Google Adwords).
CPC for a Facebook ad

Nice.
14. Reduce your bounce rate

A high bounce rate hurts your site's page views, conversions ... and it can also hurt your SEO.

(In fact, thanks to Google's RankBrain algorithm, bounce rate is now a very important ranking signal.)

This is the bad news.

The good news is that improving your bounce rate is very easy.

I guide you through the whole process in this short video:
15. Post a long content

After a while, BuzzSumo analyzed a million articles.

why?

They wanted to know which types of content worked best.

They found that long content gets more posts and backlinks than short posts (fewer than 1,000 words):
Content length effect analysis

In fact, as you can see in the graph above, long content (> 3K words) gets an average of 208% more shares than short articles.
 I noticed the same thing myself.

For example, here's a long blog post from my blog (a giant list of SEO techniques):
Backlinko - SEO techniques

This guide is an amazing 6,558 words.

And the simple fact that my post is unreasonably long is a big reason I have shared it 13,995 times:
SEO Techniques - Social Posts

(These posts have sent over 50,000 visitors to my website.)
16. Improve Google's mobile index first

As you may have heard, Google has introduced its "Mobile-First Index":
The first index for mobile

This update means that Google is now calculating the mobile version for your site first.

(This also means that Google has largely ignored the desktop version of your site.)

And therefore:

How do you know if your site is mobile optimized?

Well, Google has created a free tool to do just that: Mobile Compatibility Test.

This nifty tool tells you if your site is appropriately optimized for mobile devices ...
Mobile-friendly results

... and it provides you with specific recommendations for improving your site:
Mobile recommendations

I also recommend checking out my guide to mobile optimization.
17. Create an active YouTube channel

If you want to drive more traffic to your website, YouTube should be on the radar screen.

why?

YouTube is the second most popular site on the planet (after only Google):
LikeWeb - Best Ranking Sites

In fact, YouTube is one of the top 5 traffic sources (along with Google, Facebook, and referral traffic from blogs).

Thus he said:

Getting views on your YouTube videos is tough.

But it doesn't have to be.

That's why I'll direct you to two resources that will help you get more views of your videos.

Source # 1: Video SEO: The Definitive Guide
Video SEO Guide

This guide shows you

All you need to know about ranking your videos in YouTube and Google.

It covers keyword research, video tags, and more.

Resource # 2: YouTube SEO: How to Rank # 1 in YouTube

This video will show you 9 tips that helped me rank 1 on YouTube for competitive keywords (like “SEO Lessons”):
18. Post viral content

Is there a formula for creating content that spreads very quickly?

No! Otherwise, everyone will

However, there are 3 things you can do to increase the odds that your content will spread like wildfire.

1. First, viral content tends to have a lot of visuals.

These images can be a group of images. Or a graph. Or a video.
 The type of image does not matter much. The important thing is that you use images in your content.

why?

Industry studies show that image-rich content gets 90% + more social shares versus full-text content:
Photos of most posts on social media

2. Second, viral content tends to have a high 'interest'.

It simply means that your content is very useful in some way.

You might show people how to steam broccoli.

Or teach them how to validate their job interview.

Either way, research shows that highly practical content has a very high chance of spreading viral.

3. Finally, the viral content needs an initial "push" to get started.

For example, Chris Gimmer received more than 17,000 visitors to his site in a single day (thanks to a blog post that went viral):
Analytics

And it wouldn't have happened if Chris hadn't promoted his content on sites like Reddit ... resulting in hundreds of visitors in a matter of hours.
Reddit thread
19. Promote blog posts and videos on Quuu

Quuu is a very simple way to get people to promote your content on social media.

All you have to do is post your best content ...

... and they'll ask influencers to share it on Facebook, Twitter, LinkedIn, and more.

Some time ago I upgraded one of my posts on Quuu. And she got a bunch of posts from influencers in the digital marketing arena:
Social share

Not bad.
20. Re-post old articles on LinkedIn

LinkedIn is a great place to post your content.

For example, I posted this study on ranking factors on YouTube on my blog a few years ago:
Backlinko - YouTube ranking factors

This post was good. Lots of people read my message and share it on social media.

But I know there were thousands of people who could benefit from my content ... but they haven't seen it yet.

So I reposted my content as an article on LinkedIn:
Linkedin article

Which (along with my other posts on LinkedIn) resulted in a huge amount of targeted traffic:
Linkedin traffic
21. Use Question Analyzer to create insanely useful content

This strategy is a great way to improve your content.

(You know, better content = more traffic.)

All you have to do is:

    Find the questions your target audience is asking online.
    Answer these questions in your own content.

Here's how to do it ...

First, use a tool like Buzzsumo's Question Analyzer or Answer Audience to find questions people ask:
Answer for example

Then, you can either create entire posts to answer these questions ...
A blog post that answers a question

... or incorporate answers into your own content.
Answer a question in a post

simple.
22. Add attractive content to social media posts

Here's a mistake many people make:

They share their content on social media ... without giving any reason to click.

This is an example:
Social sharing - link and text only

I do not judge. I used to do the same:
Brian tweeted without good reasons to visit

But recently I found out that something:

Adding content to your posts can greatly increase your click-through rate.

For example, when I tweet a new post, I now include a bulleted list of features:
Brian tweeted with good reasons for visiting

As you can see, this additional content leads to a large amount of engagement:
Brian Post's tweet

(And clicks.)

Sweet!
23. Improve your organic clickthrough rate

I have some good news:

If you want more traffic from Google, you don't need to rank higher.

(seriously!)

Alternatively, you can focus on improving your clickthrough rate (CTR).

For example, let's say you rank # 3 for your target keyword. And your click-through rate (CTR) is 4%.
Click-through rate (CTR) SERP 4

And let's say you multiply that click-through rate (CTR) to 8%.
Click-through rate (CTR) SERP 8

Well, you just doubled your organic traffic ... without improving your rankings.

But wait, there's more ...

Click-through rate (CTR) is now an important ranking signal in Google's algorithm.

So when you get higher click-through rate, it will also improve your search engine rankings.
SERP CTR RATINGS

So ... how can you really improve your clickthrough rate (CTR)?

Here are some tips that work great:

    Add a number to your title (such as "21" or "98%")
    Write a compelling meta description
    Test out different headlines and see which gets the best CTR
    Use very emotional headlines
    Include your keyword in your URL
 Let's dive into our next tip ...
24. Post more list posts

There is no way around it:

When it comes to increasing traffic to your website, the post list works well.

There is evidence to support this.

(Besides the fact that you are reading an existing post now. )

Like I mentioned in Strategy # 15, BuzzSumo recently parsed 1 million articles.

Well, in the same study they found that the list spreads out squats all other content formats:
Post-performance roster

As you can see in the chart, List posts got 6 times more posts than Sponsored posts (and 40 times more posts than Infographics).

And when I look at my content, I notice the same thing.

For example, this huge list of SEO tools is one of the most popular pieces of content I've ever written.
Backlinko - SEO tools

She got 20.6k posts and more than 1100 comments:
Share SEO Tools - Posts & Comments
25. Theft of competitors' movement sources

Imagine you can see the specific places that send your competitors' traffic.

That would be a goldmine, right?

Well, your competitors are not about to send you your Google Analytics password.

Fortunately, I don't need it.

why?

You can see all of their traffic sources for free using a similar site.

A similar site doesn't show you a great overview of site traffic ...
Traffic overview

... but exactly where do they get this traffic.
Referral sites

Gold mine.
26. Drive traffic to your website from forums

Forums are a source of underrated traffic.

By becoming an active and respected member of a forum, you have created a funnel ...

... funnel that brings people back to your website.

Let me show you an example:

When I first started building my blog, I was starting from scratch.

I had no follower, visitor, or email subscriber.

I know SEO and social media are two great ways to get traffic ... but they both take time to start working.

So, to give my traffic a head start, I became an active member of a marketing forum.

I answered people's questions ...
Forum response

... and even posting some original content:
Post forum

This led to an influx of sales to my new blog.
Traffic surges

Now is the time for our last strategy ...
27. Syndicate your content on the medium

Medium.com is one of the best places to share your best.

In fact, I recently received 310 targeted visitors in one week from an ONE Medium post:
Traffic than average 2

310 visitors will not change my life or anything.

However, there were 310 visitors, which took about 3 minutes to arrive.

All you have to do is republish your content (word for word) on Medium.

Here is an example of one of my postings on the broker:
Medium participation

Then, once your post is published, share it on Twitter, Facebook, and LinkedIn.

(This post will give you some juice.)

And when Medium sees people engaging with your post, they will start promoting it within their platform.
Upgrade functional
Bonus strategy # 1: Post on social media in strategic times

So CoSchedule analyzed the best times to post on social media networks (including Facebook, Instagram, Google+ and more).

This is what they found:
Best time to post on the social media graph

As you can see, they found out that the best times to post to each network are:

Facebook: 9 AM, 1 PM, 3 PM

Pinterest: 2 PM, 9 PM, 2 AM

Instagram: 9 AM 5 PM 2 AM
Bonus strategy # 2: Find more keywords using "keywords all in."

Place"

Keyword research is the most important part of SEO.

the question is:

How do you find untapped keywords that not everyone and their moms know?

Keywords are everywhere.
Keywords are everywhere the home page

Keywords Everywhere is the Chrome extension that gives you keyword ideas, well ... everywhere.

Once the extension is installed, the next time you do a Google search, you will see the search volume and CPC data for that keyword:
Keyword data

Or the next time you shop for a toothbrush on Amazon - BOOM - you see keyword data based on terms Amazon suggests:
Amazon search
Now it is your turn

I hope this post showed you how to increase website traffic using some cool, untapped strategies.

Now I would like to say what you have.

Which technique from this post are you ready to try first?

Will you start promoting your content on Medium?

or

Maybe you want to publish an awesome listing post.

Either way, do let me know in the comments section below.

686 reviews

    Tom Attenborough's Avatar Tom Attenborough

    Wonderful read by Brian. Love the idea on Share Triggers. I will definitely try to implement this strategy into the new location of authority that I am building. I will monitor the new training materials it will release. Looking forward to it!

Avatar Brian Deane Brian Dean

Thanks Tom. looks good. Adding Share Triggers is one of the competitive advantages that can get you a new site like yours on the right foot.
Nancy Oar Avatar Nancy Oar

Thanks Brian, the best time to post to Facebook is 7 AM and 9 AM and there are some inconsistencies ... Explanation? Does it differ from day to day?

    Avatar Brian Deane Brian Dean
 Welcome Nancy. This was actually a typo on my end. Fixed.

    Lawrence Kirk Lawrence Kirk's Avatar

    I'm thinking about the video now.
    YouTube, Share on LinkedIn, and Quuu

Darren Davis Avatar Darren Davis

Sharing triggers are some of my favorites due to the psychological factor.  I also liked the inverted guest post idea. Really clever!

    Avatar Brian Deane Brian Dean

    Nice!

Avatar Nitish Singh Nitish Singh

Full of information! I think I must begin to rewrite my previous strategy.

    Avatar Brian Deane Brian Dean

    Glad to hear that, Nitesh. Let me know how this approach works for you.

Dave Ledux's Avatar Dave Ledux

Influencers: Garden Bloggers, Authors, and Speakers

Threads; GM seeds for heirloom, gardening tricks, new plant varieties

Brian, your site is the ultimate level of SEO excellence, I love your work!

    Avatar Brian Deane Brian Dean

    Looks good, Dave. You might also want to throw health-focused bloggers on. All they care about is growing your own vegetables 

Tariehk Geter's Avatar Tariehk Geter

Thanks, Brian, the number one thing that helped us was to make sure the content we create is dedicated to our niche and influencers.

    Avatar Brian Deane Brian Dean

    Thanks for sharing your realistic results, Tariq. As you read, I found the same 

John Hinstock's Avatar John Hinstock

Hey Brian! Wonderful article. It is time for us because we are currently working on building our marketing strategy. My question to you is, what if there weren't many influencers in your field? Also, what is your process for finding influencers in your niche?
Avatar Brian Deane Brian Dean

Thanks John.

Good question. In this case, you might want to take advantage of a closely related niche with influencers. For example, let's say you run an e-commerce website that sells ladders. It is clear that there are no big names in "staircase niche". But there are a lot of influencers in the DIY and home improvement industry that's closely related. Logical?

    John Hinstock's Avatar John Hinstock

    Yes, it makes sense. I'll start brainstorming. thanks!

Avatar Debian Das Debian Das

The real question is finding a profitable niche and then going to build a following. The article definitely made me think!

    Avatar Brian Deane Brian Dean

    Debian, it's right: the right choice matters. If you choose an area where there is no money, this method will almost not work.

Adrian Avatar Adrian

Thank you, Brian. I've been following your posts for quite some time and every time I get great advice. I will try to follow your advice and I hope you succeed. Thank you, by the way, how was Italy? 

    Avatar Brian Deane Brian Dean

    Hey, Adrian. Definitely give my advice a try.

    Italy was great!

Chris Makara Avatar Chris Makara

Great post Brian- I can't agree with you more about not only creating great content, but creating 'the right' content.

This aligns with the transformation that I am planning to make this year with my content creation efforts for various projects.

To answer your question about influencers in my specialty, one project I'm in the middle of is more about social media automation tools, like Buffer.

So I think influencers in my specialty will be the ones identifying social media influencers who are using some kind of social media automation who are interested in streamlining their efforts.
Avatar Brian Deane Brian Dean

Thanks, Chris.

This is a good start. However, you may not need to look into this specifically. Just "social media bloggers" are enough to get started with them. From there, you can find out about their interests ... and design your content accordingly.
 Chris Makara Avatar Chris Makara

    Great point Brian ... I'll keep that in mind as I move forward. thanks.

Brandon B.

Beckwith's Avatar Brandon Beckwith

Influencers: Tech bloggers and journalists covering new tech news. More specifically, tech security companies talking about new online threats or ways to protect yourself online.

Themes: Do-it-yourself blogging training, keeping virus-free tips, great software to help improve your computer and keep it free from harmful infections

I have no idea how much this will cost, but I am very interested in the SEO course that works.

I am trying to build my business from the ground up using only SEO. She currently gets around 150 phone calls per month but she needs more!
Avatar Brian Deane Brian Dean

Brandon, this is an excellent start. Awesome, actually. Certainly more than enough to start.

You may also want to place "tech bloggers" in the influencer category. They tend to be more open to sharing rather than relying on a cause
They are not bombed at stadiums all day long the way journalists do.
Brandon Beckwith Avatar Brandon Beckwith

I thought trying to use skyscraper technology would be a good idea to create good content in my field because I'm in New York doesn't mean I'm a great writer. I started by using some of the tools I mentioned to find high-quality content that is already out there and viewed and shared a lot.

Do you think it would be appropriate for me to write some articles using these methods and then contact bloggers from places like TechCrunch or Gizmodo and ask them to share my content? What would you recommend promoting early stage content like me?

Avatar Brian Deane Brian Dean

    Brandon, Skyscraper is a great way to find content. But it is only one technique.

    I wasn't going to tire of promoting yet. I will first study these journalists and bloggers and learn about the topics they talk about and are interested in.

Venchito Tampon Avatar Venchito Tampon

Excellent poster! 
This is exactly what I did with my content promotion post: https://digitalphilippines.net/creative-content-promotion-strategies/, which has been updated, has over 2000 organic social posts (promotion for only about an hour).
Avatar Brian Deane Brian Dean

Thanks Vincito. 2000 last one hour of promo ?! This is a really cool job.

    Venchito Tampon Avatar Venchito Tampon

    Yeah. Because influencers are the first to post the post and the amplification part is just starting from that.

Steve Avatar Steve

OK I will.
My problem is that the majority of really popular bloggers in my niche spend their time bemoaning how feminism and the increased use of social media and smartphones are hindering their efforts to meet quality women. They are basically "rage" positions, designed to arouse men’s excitement because western women are fatter, more so, etc.
I do not have this experience. Nothing has changed much for me in the past 10 years. Instead, I focus on practical and informative content a man can contemplate and use to make himself more attractive to attractive young women.
The problem is, they don't look as popular as anger posts.
I have no intention of changing what I write (because it is what I believe in) (1) because I know my approach is more effective and that I am much better with women than these men are and (2) I think it's all a little frustrating and silly.
The traffic I get converts pretty well ... not enough of it.
So, tough problem, I think!
 Cheers

Steve

    Avatar Brian Deane Brian Dean

    Steve, it seems that with your style, you can actually attract mainstream dating blogs. People like someone who takes a stand. So simply I say,
    "You know what, my style treats women with respect, and I'm not ashamed to say that. Here's how to do it ..." It could attract some influencers in the dating industry.

Jack Malone Avatar Jack Malone

Brian, I enjoyed your newsletter and I'm implementing some of your strategies. Here are my answers:
Influencers: Shopkeepers, Contestants
Themes: Project Cars, Parts They Use, Race Events / Successes
Avatar Brian Deane Brian Dean

Glad to hear that, Jack.

This is perfect. Gearhead car blogs might also be one to add to the list. There are hundreds of them

    Jack Avatar Jack

    Thanks, Brian! I will add them to the list.

Goose avatar goose

Hi Brian,
Thanks for the timely article. If I got it right, would you say it's better for us to look at market data in our niche and post an article about it for influencers to share rather than practical advice that your target customers care about? Shouldn't there be a dual strategy - articles for influencers to share and articles for users to enjoy?
Thanks Joss
Avatar Brian Deane Brian Dean

Hey, Jos.

Great question. Here's the deal: In most cases, you can create content that attracts influencers and potential customers. But if this is not possible, you need to put the influencer first.
Robin Avatar Robin

Why do we put influencers in the first place because they are not the target audience?

    Avatar Brian Deane Brian Dean

    Robin, simply because they are the only ones who can share and link to your content. Without their support, your content will be invisible to your target audience.

Stephen Lucas Avatar Stephen Lucas

Hi Brian,
Thank you for these ideas getting your articles, and by extension your name, into the wider world. I need to come up with better ideas and ways to convert highlights into infographics - a real weakness in my efforts at the moment. I am glad I discovered this source of valuable information.
With Regards,
Stephen Lucas

    Avatar Brian Deane Brian Dean

    You're welcome, Stephen.

Jeff Avatar, Jeff

Influencers: Blogging blogs, SEO blogs, Internet marketers, and social media experts.

Topics: WordPress, social media, internet marketing, SEO tips.

Thanks for the great content, Brian. I just finished publishing my first post, and this article helped me a lot!

Keep up the good work

    Avatar Brian Deane Brian Dean

    That's cool, Jeff. I did it.

Marshall Keeler's Avatar Marshall Keeler

Fishing blogs and outdoor journalist
Topics: Hunting, Fishing, and Survival Tips and Equipment Reviews.

    Avatar Brian Deane Brian Dean

    Rock On Marshall. Obviously, you know your niche very well. As long as you cover those topics and add your in-depth knowledge, you will be fine.

Avatar Sales Tiago Sales Thiago

Great content Brian!
I am from Brazil, and my advantage is internet marketing.
Topics: Anyone Can Work With Internet Marketing; Marketing online is not an easy task; There is no easy money in internet marketing.

Thanks for sharing your tips and ideas!

    Avatar Brian Deane Brian Dean

    Thank you, Thiago.

    I like that angle. Most of people (i.e., suspicious people) say that making money through instant messaging is easy. You say the opposite.

Kevin Kaiser's Avatar Kevin Kaiser

Great info, as usual, Brian.
Influencers: Creative entrepreneurs, authors, musicians, and photographers
Topics: productivity tricks, earning th

Money from creative work, marketing

    Avatar Brian Deane Brian Dean

    Thanks, Kevin. perfect! Now it's time for Step # 3

Avatar for Joy Atlas Air Atlas
 Hi Brian,
I like your articles. Among the best ...
I have no problem creating great content for my prime. But as a busy single parent, my challenge is "time" to do all of the promotion / amplification tasks after I create it. I'd love to find someone, or a team, to do things. Do you have any recommendations?
Thanks for everything,
aerial
Avatar Brian Deane Brian Dean

Thanks, Joey.

The secret to outsourcing anything (including promotional content) is to have insanely detailed detailed guides that you can hand over to them. I am still
Need good people. But in my experience, these detailed processes make or break out of outsourcing.

    Avatar for Joy Atlas Air Atlas

    This Will Be A Powerful Next Post and / or PDF - The Outside of Blogger Outsourcing Guide. …Yes No?

Rosemary's Avatar Rosemary

Hey word Brian. Looks like I'm staring at the same place I have been for many years.

I am a qualified dietitian with 2 years clinical experience and have started a nutritional weight loss website - slimandtrimmeals.com.

So the effects will be; Nutrition and food blogs, even dietitians or nutritionists and influential doctors.

The topics, the low-carb and high-fat controversy, and the vegetarian, vegan or gluten-free diets are currently hot as in all, are harmful to fats for you, the debate.

But my God, I am finding it difficult to get backlinks from other sites.
Avatar Brian Deane Brian Dean

Wow, this really looks like rosemary ... especially because you're an RD.

These are great topics and influencers are sure to be there. When in doubt, go with the hot topic. So gluten-free seems to be a great place to start
With.

    Shin Avatar Shin

    One related topic to explore for influencers is the association with fitness: paleo, clean eating, fitness, etc.

    Deborah Harper's Avatar Deborah Harper

    Hi rosemary. I also have a healthy life position so maybe we should work together and help each other? What do you think?

Mike Bonderant's Avatar Mike Ponderant

The goal of writing for influencers is huge - one of those "doh!" Moments for me :) Thanks for clarifying the point!

    Avatar Brian Deane Brian Dean

    You're welcome Mike 

    I had the same reaction. It was like swallowing the red pill in the matrix.

Robert m robert m

Thanks, Brian
I need to get busy and find influencers in my specialty. I've tried some of your previous suggestions by going to alltop.com. Any other ideas would be greatly appreciated.

Thank you for everything you did for me!
Robert

    Avatar Brian Deane Brian Dean

    No problem, Robert. Alltop can certainly help, but it doesn't work for everywhere. A lot of the time, you have to be creative and think "whoever wants to read my site but doesn't know about it yet".

Pavel Avatar Pavel

Hi Brian, I really enjoyed reading this post. Although it leaves a lot of unanswered questions, I am sure that you will address them in the coming weeks.

One of my clients is a plastic surgeon and he made me think about influential people in this field. The obvious answer is to say that they are bloggers in this area but I'm afraid it might not be that simple.

Do you have any tips for identifying influencers in a specific field?
Avatar Brian Deane Brian Dean

Thanks Pavel. Yes, I have a lot more to come.

In that case you might want to check out beauty blogs. Find out what they have to say about plastic surgery (good and bad).

    Pavel Avatar Pavel

    Thanks, Brian! I will give it a try

Adam adam's Avatar

Hi,
Thanks for the great post and the great blog.
My question is: How do you identify influencers if you are promoting a company that rents out office space? I'm having a hard time figuring out what content office tenants and potential influencers can be interested in

    Avatar Brian Deane Brian Dean

    Hey, Adam.

    Short answer: You want to look at relevant areas in that space. It is clear that there are no blogs on "office space leasing". But there are plenty of real estate and small business blogs that cover office-related topics.

Patrick Adamčiak's Avatar Patrik Adamčiak

Influencers: Liptov.sk, visitliptov.sk, some local sites around Iam Writting and a large selection of accommodations
Topics: Weather, Tourist Attractions in Turkey, Where to Go ...

    Avatar Brian Deane Brian Dean

    Looks like you have some specific sites already in mind, Patrick. this is good. I would have studied more specifically what the people behind those sites care about.

Florencio Martinez's Avatar Florencio Martinez
 Hi Brian,

First, I would like to congratulate you for this post. You make me shy sometimes, because what you're saying seems so obvious that I don't know how I didn't realize it.

Well, my target audience are freelancers who are just starting out and want to have more and better income than they can achieve by selling their time.

Influencers: blogging blogs, entrepreneurship blogs and magazines, marketing blogs, social networks ...

Topics: How to start a business, how to create a blog, how to make money with a blog, how to sell online, how to create informational products, how to generate conversion traffic, etc.

I'll be back 

    Avatar Brian Deane Brian Dean

    Thanks Florencio. Don't pressure yourself

K: It took years to put the pieces together.

    Your strong list is there. It looks like Step # 3 is waiting for you 

Carah Counts Avatar Carah Counts

Influencers: Professionals / Human Resource Associations and Medical Bloggers / Professionals

Topics: Healthy / Happy Employees, Saving Money on Healthcare Costs, Direct Primary Care

    Avatar Brian Deane Brian Dean

    That's cool, hate. It looks like you are ready to rock!

Zhenya Vlasov's Avatar Zhenya Vlasov

Good read Dean,
I can't help noticing a single technique that I learned from the "website nutrition" days.
You mentioned in Step 1 that "in-depth" articles that contain links to research studies get more posts than short posts.
You are applying the same method here, with mention of the "Dynamics of Viral Marketing" research.
These tricks definitely improve backlinko's authority in general. I hope to see more about this in our SEO That Works program. In particular: How do you find such material?
Avatar Brian Deane Brian Dean

thanks. It doesn't really apply this technology. It's just telling the story of how I discovered these things 

To answer your question: You can head to places like Pubmed and Google Scholar. It takes a lot of time to study. But there are a lot of gold nuggets out there.

    Zhenya Vlasov's Avatar Zhenya Vlasov

    Definitely add that strategy to your program. There is value here, and it is actionable. It couldn't be better than that!
    PS Wow! It took a Google searcher 3 seconds to find this article on viral marketing - I just typed it into "viral marketing" and it was there! Excellence. I'll keep this in a piggy bank 

Doug Mayer's Avatar Doug Mayer

Visions are very good. I need to think about this in order to apply this to my global - B2B industry. The audience and group of influencers are much smaller.

    Avatar Brian Deane Brian Dean

    Thanks, Doug. In some areas, you may have to search for a while to find influencers. But if you are creative, then this is definitely possible. Let me know how it will go.

Cub the Cub avatar

Thank you very much, Brian! Yes, I'll make sure - get some really exciting experiences to share!

But it would be a sacrifice for a new blog not to throw some "skyscraper" mix 
Jyoti jyoti's Avatar

So I am from an architecture firm in India. How can I get to know influencers in my field? I haven't seen much SMM amongst the architects' brothers

    Avatar Brian Deane Brian Dean

    Jyoti, you might want to look outside architecture. Who writes about architecture? Travel bloggers, local bloggers, journalists etc. But with some digging, I'm sure you can find more.

Jaime Avatar Jaime

Hey Brian, I've had a question lately about the standing. My website is in spanish and i cover like 4 or 5 topics but i was wondering if it would be better to create a post about just one place. What do you think ?
Pd: sorry for my english.

    Avatar Brian Deane Brian Dean

    Jaime, I'll definitely stick to one topic for a while until you gain experience in that field.

Avatar ebony ebony

Thanks Brian for that great suggestion! I just launched an idea to make myself stand out from my competition. Going to test this tomorrow.
JanM Avatar JanM

Yes, and sometimes it's just creativity. I started a small blog on SEO / WordPress for fun actually ... there is no great content on it like here though ... but since the competition is so tough in these areas, I decided to take another approach. I have created quite a few WordPress plugins that users can download for free from wordpress.org ... and of course this link to my site so you get visitors every day.

For my Adsense plugin you can get it here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I have created a PRO version (https: //www.seo101. net / adsense-made-easy-pro /) available to those who subscribe to my mailing list. It's not that much but it gets me 5-6 subscribers per day. And best of all, I know exactly what my subscribers are interested in ... WordPress and Adsense :)
 Avatar Brian Deane Brian Dean

    Here's a good example of creativity, Jan.

Patrick McCoy Avatar Patrick McCoy

You definitely gave me some food to think about. I'm not even sure which influencers are in my specialty. I want to create a computer repair resource for people who have broken computers. I will have to spend some time finding the people who dominate this place and see what they talk about.

You definitely turned it over. In the beginning, I was only focused on the client ... and now I'm going to have to take a closer look at the influencers.

    Avatar Brian Deane Brian Dean

    Glad to hear that, Patrick. You can definitely create content for your customer (there's nothing wrong with that). But, yes, your influencers matter. This is the only way your customers see all of the content you've created for them 

Michael Avatar Michael

Sorry, new to all of this ... I'm sure these are stupid questions but new people might ask the same thing ...

Can you give more examples of who are influencers? Are they people with blogs, corporate heads, content news sources, etc.?

Depending on who they are, and why or how they are sharing your article ... Are they not writing for themselves and not reposting or sharing other works? Just confused about how, why or what these influences share.

Thank you!
Avatar Brian Deane Brian Dean

Don't worry, Michael. These are certainly not stupid questions. I'll review some comments here. Lots of examples of influencers of all kinds

Different areas.
Michael Avatar Michael

Thank you ... I just don't understand why a blogger who writes his own blog is sharing your blog post instead of sharing his own blog? Like, they write a blog post about your blog post?

    Avatar Brian Deane Brian Dean

    Michael, they can simply link to your post.

Avatar Lisa Chapman Lisa Chapman

Brian, I drank your help cool! Thank you for honesty and transparency - it really gives me hope. Quick question: I am very excited about the status of (UFOs, extraterrestrials, free energy) and I know in my bones that the position of authority is a long-term opportunity. The problem today is that not many products are attached to this niche and thus it becomes a common product / information. However, after more than 25 years as an entrepreneur with a financial background and an MBA in Marketing, am I an Internet-savvy to believe that my passion and creativity will ultimately win the profit? The target audience is very enthusiastic, too. reactions?

    Avatar Brian Deane Brian Dean

    Hey Lisa 

    Without knowing that space, it's hard for me to give you an informative answer. Since you know a lot about the topic, I'm sure you can really do well in terms of traffic, but you might have to be creative with monetization.

Luz James Avatar Loz James

Great job again Brian
There was a missing part for me until I read your response to Goss's comment above, in which I said "In most cases you can create content that attracts influencers and potential customers."
On this basis - are you saying that the massive reach you'll get from sharing / connecting influencers to your stuff - whether from social media or organic search - will help actual customers find your content in higher numbers - and that in turn provides increased conversions?
Thank you so much!
almonds
Avatar Brian Deane Brian Dean

Thanks loz.

Yes, that's exactly what I'm saying. Not only will the posts help more people find the right content, but the backlinks you get from the right content will boost the ranking of your customer-focused landing pages.
Luz James Avatar Loz James

Excellent - that's what I thought 
You're turning the usual old marketing advice on its head here Brian - which is why this blog is so cool and thought-provoking.
I just look up to watch the ball sail while you shoot it down again 
Cheers!
almonds
 Avatar Brian Deane Brian Dean

    Thanks for your support, Luz. You are a rock.

Cyla Panin's Avatar Cyla Panin

Thanks for the post, Brian. As a content writer and social media manager, my influencers are digital strategists and content marketers (including you!). Their topics range from SEO to social media marketing. One of my biggest questions is how to show my content to influencers so they have a chance to participate.

    Avatar Brian Deane Brian Dean

    You're welcome, Silla. I will go deeper into these topics. For example, for social networks, what's big now. A network like Snapchat? New tool? Measuring return on investment. Once that's done, you'll get great results when you get that content in front of them.

Lynn Kavanagh Avatar Lynn Kavanagh

Influences: Dog Bloggers, Dog Book Writers, Pet TV Shows
Topics: dog health, dog nutrition, dog training, getting to know your dog,

    Avatar Brian Deane Brian Dean

    That sounds good, Lyn. I like your site name by the way 

Frederic's Avatar Frédéric

Hi Brian,
Thanks for this helpful article.
I carefully read your article in order to try to increase my organic traffic. This article helps understand that I may be able to change my content type. My site (https://www.prettychef.fr) is a French recipe site. We provide simple yet good looking recipes.
Influencers: French Recipe Sites, Great French Recipe Bloggers
My topic: easy recipes
What I didn't understand in this article is, how do I go from step 3 to step 4? How is it shared by influencers?
I also didn't understand what concretely is a share trigger? Can you explain me more please?
Thank you so much !

    Avatar Brian Deane Brian Dean

    Frederick, this is a great start. I will cover steps # 3 and 4 in the next training material.

Marcus Avatar, Marcus

Hi Brian,
Awesome post..I would like to take a quick look at my blog and see if I am missing anything clear ...

    Avatar Brian Deane Brian Dean

    Thanks, Marcus. I'm glad to be of assistance, but it has to be related to what the post covered. Is there anything specific you have a question about?

SHAHID SHAHID

Visions are very good. I need to discuss this further in order to apply this to my global - B2B industry. The audience and group of influencers are much less.

    Avatar Brian Deane Brian Dean

    It's okay if it's a small group, witness. As long as there is some you are ready.

Emily Fitch Avatar Emily Fitch

The diversity of readers who comment here is a testament to the quality of your blog. Thanks for all the work you put into it. Here are my entries:

Influencers: Venture Capital Bloggers, Journalists, and Prominent Investors

Topics: Trends in venture capital and financing deals, startups, hot industries (Internet of Things, healthcare, etc.), incubators, “Why did we do X” and “How to X” (the latter two are very broad but reflect a lot of has been shared. Content at a large scale)

    Avatar Brian Deane Brian Dean

    Emily, it's true. The Backlinko community is great.

    Look well. And you shocked yourself by searching for the content a

Who has already been shared. This is usually a sign of a topic that influencers are interested in.

Vin Avatar Vin

Thanks, Brian.
Have you used Google News to identify the topics your influencers are interested in? If so, what are the specific signals that popped up when you were sifting through all of the news articles?

    Avatar Brian Deane Brian Dean

    Finn, that was one of the strategies. But I also asked my clients what blogs they were tempted to read ... and studied them.

Morten Sturgard Avatar Morten Sturgard

Great things! Love what you do, just share your website for a WordPress encounter today here in Denmark 

    Avatar Brian Deane Brian Dean

    Morton, thanks for posting the news

Brian S's Avatar Brian S

Great advice. I never thought about influencers when creating my content. Now I know I made a big mistake.

    Avatar Brian Deane Brian Dean

    Thanks, Brian. That was a huge shift in mindset for me, too.

Avatar Joe Joe

Hi Brian,
What kind of advice would you give if your site was growing but seems to be attracting the wrong kind of traffic? Visitor numbers are rising, but all other indicators like bounce rate, page time, and pages per visit seem to be developing in the wrong direction. Not sure if this is to be expected or is there something I must do to counteract this development?

    Avatar Brian Deane Brian Dean

    Joe, that can also be a result of your site design, writing, etc. Hard to say. If the traffic is coming from your targeted Google keywords, the traffic is probably really good.
 Jeff Avatar, Jeff

Influencers: Website Optimization, SEO, Digital Marketing, Social Media, Consultants

Topics: Increased Traffic, Organic Search, Website Optimization Techniques, Social Media Presence, Conversion Tracking
Avatar Brian Deane Brian Dean

That's cool, Jeff. I have been delving deeper into 1-2 of these topics and starting # 3 with this topic in mind.
Jeff Avatar, Jeff

Thanks for the reply Brian. I love your work.

When you say start with number 3 with this topic in mind ... do you mean to choose two more topics and then use # 3 as a follow-up to these two?

    Avatar Brian Deane Brian Dean

    there is no problem. You intended Step 3 of this process to begin with this topic 

Peter Avatar Peter

Rock, solid post, again, Brian. keep it up.
You will try this method (along with yours) and let you know what comes out of it.
Influencers: Bloggers, Authors, and K-12 Speakers
Topics: BYOD (Bring Your Own Device), Smart Phones / Tablets Used in School, and How to Effectively Educate Children Using Technology.

The problem is convincing the right people to participate. This post (https://www.kwikboost.com/7-reasons-students-allowed-use-cell-phones-school/) brings us a bunch of hits but the majority of users are students. What would you recommend for us to make this content accessible to school principals / principals?
Avatar Brian Deane Brian Dean

Thanks, Peter. I recommend creating your next post on a topic that your influencers are interested in.

    Peter Avatar Peter

    looks good.

Dave Feldberg Avatar Dave Feldberg

Another great article by Brian. I can't wait to take your next class!

    Avatar Brian Deane Brian Dean

    Thanks Dave. I can't wait to hang out with you in the member's area.

Christine Avatar Christine

Hi Brian, great article.
I am a scientist like you and just like I have done in the past, I am currently working on translating great scientific literature into advice. In my case, it's all about looking at child development in Play Advice for Parents. I can already see that the result of my experiment will be the same as the result of my experiment. Great content but who cares. I didn't even think about my main effects. I know a few important things, but I don't see how they will share my content. I thought I was writing content for my potential clients. Are SEOs that work of course the same as content that gets results of course? Sorry if my voice is a little subdued when asking this question.

    Avatar Brian Deane Brian Dean

    Thanks Christine. They will share your content if you create something that they care about. They link to content all the time, so why wouldn't it be yours?

    To answer your question, my SEO That Works course is the groundbreaking course for me and the only one for me. Not sure about the course content for the results ...

Janice is Avatar's father Janice's father

I blog about blogging tips. What could be an example for a stock operator?

    Avatar Brian Deane Brian Dean

    Janice, In fact, Share Triggers do any niche. So, the sharing player will depend on the content that you eventually develop.

Lee an avatar

Great article, Brian, the only problem for me is that making an infographic seems like a huge task, it costs a few hundred dollars and if it doesn't work and produces results that hurt a few hundred dollars. I'd love to see how you find out which diagrams will work and how to make them.

    Avatar Brian Deane Brian Dean

    thank you. Don't worry about formatting too much. In the example you mentioned, I went with a diagram because it makes sense for this topic.

Silvia Silvia Avatar

Thank you for smashing this down Brian. I was confused about the entire target of the influencer tactic. After all, they are not my client. I understand now. If my influencers were like ... they liked ... my content, they would share it with their massive audience which would bring them to my site.
For me, the hard part is getting in touch with these influencers.
Do you suggest emailing or tweeting my awesome post? Or reach a guest post request (long shot)? How exactly do we put our stuff in front of them?

Thank you!
Avatar Brian Deane Brian Dean

You are welcome, Sylvia. Yes, this is how the pain goes

Moore exactly.

To answer your question: It depends. Many different approaches can work. It depends on the influencer and the content you are promoting.

    Silvia Silvia Avatar

    Well I understood it depends. But, can you tell us how you handled influencers with your content? What is best for you?

Robin Goins' Avatar Robin Goins

I want to help small businesses with copywriting and email marketing

Influencers: Marketing bloggers, big companies (hubspot, unsounce, ...), and e-commerce sites
Topics: Conversion Rate Optimization, Email Marketing, Landing Pages, Growth, Ads

One question I have is how do you balance creating content on popular topics with creating good keywords? You can write on popular topics, but many major companies (like Copyblogger) have these keywords turned off.
Avatar Brian Deane Brian Dean

It looks like a large list of influencers and topics
 Jeff Avatar, Jeff

Influencers: Website Optimization, SEO, Digital Marketing, Social Media, Consultants

Topics: Increased Traffic, Organic Search, Website Optimization Techniques, Social Media Presence, Conversion Tracking
Avatar Brian Deane Brian Dean

That's cool, Jeff. I have been delving deeper into 1-2 of these topics and starting # 3 with this topic in mind.
Jeff Avatar, Jeff

Thanks for the reply Brian. I love your work.

When you say start with number 3 with this topic in mind ... do you mean to choose two more topics and then use # 3 as a follow-up to these two?

    Avatar Brian Deane Brian Dean

    there is no problem. You intended Step 3 of this process to begin with this topic 

Peter Avatar Peter

Rock, solid post, again, Brian. keep it up.
You will try this method (along with yours) and let you know what comes out of it.
Influencers: Bloggers, Authors, and K-12 Speakers
Topics: BYOD (Bring Your Own Device), Smart Phones / Tablets Used in School, and How to Effectively Educate Children Using Technology.

The problem is convincing the right people to participate. This post (https://www.kwikboost.com/7-reasons-students-allowed-use-cell-phones-school/) brings us a bunch of hits but the majority of users are students. What would you recommend for us to make this content accessible to school principals / principals?
Avatar Brian Deane Brian Dean

Thanks, Peter. I recommend creating your next post on a topic that your influencers are interested in.

    Peter Avatar Peter

    looks good.

Dave Feldberg Avatar Dave Feldberg

Another great article by Brian. I can't wait to take your next class!

    Avatar Brian Deane Brian Dean

    Thanks Dave. I can't wait to hang out with you in the member's area.

Christine Avatar Christine

Hi Brian, great article.
I am a scientist like you and just like I have done in the past, I am currently working on translating great scientific literature into advice. In my case, it's all about looking at child development in Play Advice for Parents. I can already see that the result of my experiment will be the same as the result of my experiment. Great content but who cares. I didn't even think about my main effects. I know a few important things, but I don't see how they will share my content. I thought I was writing content for my potential clients. Are SEOs that work of course the same as content that gets results of course? Sorry if my voice is a little subdued when asking this question.

    Avatar Brian Deane Brian Dean

    Thanks Christine. They will share your content if you create something that they care about. They link to content all the time, so why wouldn't it be yours?

    To answer your question, my SEO That Works course is the groundbreaking course for me and the only one for me. Not sure about the course content for the results ...

Janice is Avatar's father Janice's father

I blog about blogging tips. What could be an example for a stock operator?

    Avatar Brian Deane Brian Dean

    Janice, In fact, Share Triggers do any niche. So, the sharing player will depend on the content that you eventually develop.

Lee an avatar

Great article, Brian, the only problem for me is that making an infographic seems like a huge task, it costs a few hundred dollars and if it doesn't work and produces results that hurt a few hundred dollars. I'd love to see how you find out which diagrams will work and how to make them.

    Avatar Brian Deane Brian Dean

    thank you. Don't worry about formatting too much. In the example you mentioned, I went with a diagram because it makes sense for this topic.

Silvia Silvia Avatar

Thank you for smashing this down Brian. I was confused about the entire target of the influencer tactic. After all, they are not my client. I understand now. If my influencers were like ... they liked ... my content, they would share it with their massive audience which would bring them to my site.
For me, the hard part is getting in touch with these influencers.
Do you suggest emailing or tweeting my awesome post? Or reach a guest post request (long shot)? How exactly do we put our stuff in front of them?

Thank you!
Avatar Brian Deane Brian Dean

You are welcome, Sylvia. Yes, that's exactly how it works.

To answer your question: It depends. Many different approaches can work. It depends on the influencer and the content you are promoting.

    Silvia Silvia Avatar

    Well I understood it depends. But, can you tell us how you handled influencers with your content? What is best for you?

Robin Goins' Avatar Robin Goins

I want to help small businesses with copywriting and email marketing

Influencers: Marketing bloggers, big companies (hubspot, unsounce, ...), and e-commerce sites
Topics: Conversion Rate Optimization, Email Marketing, Landing Pages, Growth, Ads

One question I have is how do you balance creating content on popular topics with creating good keywords? You can write on popular topics, but many major companies (like Copyblogger) have these keywords turned off.
Avatar Brian Deane Brian Dean

It looks like a large list of influencers and topics
 Avatar AJ Kelley AJ Kelley

Brian, you recently found your blog by following OKDork.com. Just want to say that you are really cool with the content that she brings here. It is very helpful, especially for someone like me who is just starting out. I am currently writing posts for a blog that I plan to launch later this year. I think my place is very wide and I must know how to narrow it. I basically want to write about my current journey to conquer my fears to start fulfilling the dreams I have in blogging, business, and travel. In doing so, I'll share the best tips, tools, and tactics I can find, along with what worked, what didn't, and why.
This was much more than what you asked ... But to answer your question:
Influencers: Self-help bloggers, lifestyle design bloggers, psychological websites and blogs that focus on overcoming fears.
Topics: Overcoming fear of success, overcoming fear of failure, achieving goals.

    Avatar Brian Deane Brian Dean

    Don't worry, AJ. Pleased to help.

    I will definitely turn to one of these topics (like overcoming fears or starting a long-haul travel). You may want to customize this based on the topics I've included here.

Francisco Avatar Francisco

I love your post. I keep coming back because you always have great content that I can use in my work as well as share it. Since I own my own digital marketing company, I think you will be an influencer in the online marketing arena. I just started my business and because most of the influencers on Twitter talk about content marketing, this is what I have been writing about. But Omar

My site is only about a month old so I'll stay consistent in my writing. I am also in the process of changing my navigation bar so be aware how to get to what they want faster. Which would be "what is SEO", etc. Thank you and I love any advice you can give me.

    Avatar Brian Deane Brian Dean

    Thanks, Francisco. In fact I wouldn't have to worry too much about consistency. I'll talk more about that in the next video. But other than that, you seem to be on the right track 

Jaime Avatar Jaime

Brian, I've been looking for a keyword research guide, it's cool and I'm learning a lot: Dr. But I have a doubt. Do you think it is more difficult to develop a website and make money from a site in Spanish or is it the same site in English?

    Avatar Brian Deane Brian Dean

    Jimmy, I'm not sure. I've seen people do great work in all kinds of different languages.

An avatar

Thank you for the information. I think I need to rethink my articles.

    Avatar Brian Deane Brian Dean

    You are welcome to me.

Peter Avatar Peter

Great mail Brian. Close to what we talked about about "making the boring things fun", make it fun for your influencers.

Thanks for the sharing. a house

    Avatar Brian Deane Brian Dean

    Thanks, Peter. Right. I like to create things that are naturally interesting to influential people. If they like this topic, they will share it.

Roj Avatar Roj

Well, it's really a great article, which covered magic points to get real traffic. Of course, these four steps are really helpful in growing a business, thanks for sharing.

    Avatar Brian Deane Brian Dean

    Welcome, Rouge.

Chris Huntley Avatar Chris Huntley

Hi Brian,
Big influencers in life insurance are other insurance agents and insurance companies (both of which are very difficult to relate to). I think it's easier to get links from personal finance bloggers. They talk a lot about how much life insurance you need, the right type, and a lot of them talk about just how badly all life insurance is.

    Avatar Brian Deane Brian Dean

    Hey Chris, this is a great example of finding influencers right in your niche 

John Avatar John

I'm starting a blog about natural psoriasis remedies. I'm a bit stuck, because there aren't many psoriasis blogs with any large audience, but I think influencers could be other natural health blogs, paleo blogs, maybe even acne blogs?

    Avatar Brian Deane Brian Dean

    It's absolutely true, John. Natural health blogs and old blogs are perfect matches for your site.

Anne Avatar
 Influencers: Travelers, Tourists, Travel & Food Blogs, Foodie, Entrepreneur, Travel Agencies, OFW, Balikbayan
Topics: hotels, restaurants, tourist activities, tourist transportation

Am I right with my influencers?

    Avatar Brian Deane Brian Dean

    Looks good to me, Ann. But it is difficult to determine without knowing your field of work.

KP Kwan Avatar KP Kwan

My specialty is about Asian food and recipes
Influencers: Food bloggers, chefs, and housewives who love to cook
Topics: Asian food recipes, Asian cooking techniques.
My goal is to introduce Asian recipes and coke techniques to Westerners.
Enjoy reading your post and learn a lot. Thank you so much!

    Avatar Brian Deane Brian Dean

    It looks good, KP. You can also expand this to low-carb bloggers, fitness sites etc. They are always looking for healthy recipes and cooking techniques to share with their audience.

Giovanni Giovanni Avatar

This method really works. I got 10,000 posts on a piece of content I wrote by following the exact same process, about meditation, even though my blog was less than two months old. This piece of content alone spawned me over 1,500 new email subscribers.

    Avatar Brian Deane Brian Dean

    Rock on Giovanni! 10k shares and 1.5k subscribers is no joke. Very dazzling. We thank you for sharing your experience with the rest of the Backlinko community.

Dean Avatar Dean

Brian, great post as usual.
Question, this infographic that you did, how did you run it and make sure people link to you when using it ... instead of just taking a picture and posting it without a link.
Also, wholesalegoldgroup.com should be one of your old websites then?
BTW The site asked me for the captcha cloudflare code to enter the site, is there a reason for that?

    Avatar Brian Deane Brian Dean

    Thanks, Dean. It is a really old client. I stopped working with them a few years ago.

    To answer your question, there is an art and a science to it. But when you connect with something influencers care about, they won't have a problem using it and linking back to your site.

Avatar Jeff Jeff

I get all this but how do you get your content in social currency to capture influencer attention when you are young? Links?

    Avatar Brian Deane Brian Dean

    Jeff, I wouldn't have to worry about being a "little guy." I used this method myself and with clients when we had no followers at all. As long as you create content designed to attract your influencers, you can put your foot forward. But this step comes later.

Avatar phelicks phelicks

This might sound a bit dull, but how do I contact influencers after getting to know them?

    Avatar Brian Deane Brian Dean

    I'm not actually going to worry about that yet. The key now is simply to understand who they are and what they care about.

Michael Avatar Michael

Great post, Brian. I like your articles. I work in a niche that specializes in men's fashion. I have read many of your articles and therefore

I find it difficult to find content within my space that is very good. Do you have any recommendations for identifying "flat" content within a specific niche and using it to create content that can have a wider reach?

    Avatar Brian Deane Brian Dean

    Thanks, Michelle. I won't jump right in to find content yet. Instead, I have been spending some time studying the influencing factors in men's fashion. Once you understand it, your content creation becomes a lot more straightforward (and effective).

Asafe Avatar Asafe

Hey, I really liked your post, it is very rich in content. So, I am from Brazil, and I want to know if I have any trick or advice for me in my country ... I want to know if your methods work for me here ..

Tex,

    Avatar Brian Deane Brian Dean

    Hey Asafe, this approach works in any language and in any country. I have students from all over the world who have succeeded in this approach.

Brandon Smith Avatar Brandon Smith

This is really great content. I will definitely keep in touch with your newsletter!

    Avatar Brian Deane Brian Dean

    Thanks, Brandon.

Tom Avatar Tom

I have no idea!
 Clemens Highlights Avatar Clemens Highlights

Hey Brian, the knowledge bomb as usual.
However, I feel that aggregating all the stuff that influencers share, filtering out what's relevant from what's not ... and ultimately customizing it to define the exact type of hot content in order to create our own is a bit vague. Influencers share a lot of content on a daily basis - how do you define exactly which topic base you will use to build great content guaranteed to share?

    Avatar Brian Deane Brian Dean

    Thanks Clemens.

    There is no guarantee that your content will be shared ... even if it is about a topic that your influencers are interested in. But it increases the possibilities dramatically.

    In my experience, the key is to look at influencers like customers. Because they are, in a way, clients of your content. Study them and the answers will appear.

Kim Sokolich's Avatar Kim Sokulich

Hi Brian,
Great article as always. My wife is about to start a business about teaching mothers (mainly) how to shoot and edit small films for their loved ones for future generations (www.lovethelittlethings.com will launch soon). We've always struggled with thinking about and targeting related keywords because keywords like "video shoot" and "family movies" aren't really something that they're all about. Your article relates to other knowledge that we have come up with as it is clear that we need to reach the right people and get them to engage in order to spread their product because the purely focus is on keywords that I don't think will get us anywhere.
Keep up the great work.
Cheers
Kim

    Avatar Brian Deane Brian Dean

    Thanks, Kim.

    I'm still trying to find some keywords that potential readers might search for. These keywords may be quite long (like "making family movies"), but they are better than no keywords at all 

J Michael Warner Avatar J Michael Warner

Hi Brian! I enjoy reading your posts and using as much information as possible. I build and sell storage sheds and cabins. The problem I am facing is that there are no top bloggers on the market or dead link Wikipedia articles that have anything to do with my market. 95% of my traffic and sales are generated via paid Facebook ads. I'd like to get more organic traffic and you'll be interested in your thoughts on this.
Avatar Brian Deane Brian Dean

Thanks 

To answer your question, there are no big bloggers who only write about pennants. But there are actually hundreds in the closely related field of home improvement and DIY space. So I would study them and see what they were interested in. It might not be about barns, but that's okay. You can create some content on your site for influencers only.

    J Michael Warner Avatar J Michael Warner

    Thanks, Brian, I kind of thought that was the answer. I will work on it.

Charlie Avatar Charlie

Thanks for the great information. I would say I need to rewrite some of my articles, but what I feel from reading this is that I need to post existing content in a different way.

    Avatar Brian Deane Brian Dean

    No problem, Charlie. It is possible to go back and rewrite your articles with influencers in mind. Or you can start over. This is up to you.

Avatar Mohammed Omair Muhammad Amir

Speaking of Social Trigger, I suggest the "Click here to Tweet" feature of your awesome content. You can highlight a fact from a section in a box and add a "Click to Tweet" button.
It has to be one of the best ways to create this small shareable content from your writing.

    Avatar Brian Deane Brian Dean

    Good suggestion, Muhammad. I've tried this a few times and it seems to help.

Jiten Avatar Jiten

Hi Brian,
I run a nutrition and diet blog and get around 500 a day. We offer free diet counseling but how can I increase traffic and get more leads?
 Avatar Brian Deane Brian Dean

    Hey Jiten, I'll follow the process here. I'll focus on Steps 1 and 2 for now.

Amit Mikhiha Avatar, Amit Mikhiha

Wonderful work Brian. This is a very important factor. Thanks for the helpful post. I am working on my company's SEO strategies and after reading your post, I now need to rethink my strategies. I will definitely try to implement this thing. I am very looking forward to your new SEO release.

My question to you is, how do I find influential people (bloggers) related to my field? We are in the business of geographic mapping, land surveying, asset manufacturing, sales and services. I hope you visit the site

My web (www.kkgeosystem.com) then you can reply to me.

    Avatar Brian Deane Brian Dean

    Thanks, Amit. Since technology is high tech, you might want to target tech bloggers and journalists. I'll see what tech bloggers mention when they talk about geo-mapping. Then design your content around that.

Rosanna Avatar by Rosana

You are right again. There is a big difference between 'great content' and 'relevant content'.
After reading your post, you realize the key is that influencers share the right content, but readers usually don't.
I now focus on creating the right content. I am sure it will work well with my blogs.
Thank you so much.

    Avatar Brian Deane Brian Dean

    Looks good, Rosanna. Glad to hear that you will take action on what you read.

Julius Avatar Julius

Hi Brian,

I must say that was a very deep learning for the day and I will have to go back and read this post again to really understand everything.

Can't wait to sign up for your SEO training.

Warm greetings
Julius

    Avatar Brian Deane Brian Dean

    Hey Julius, glad to hear that 

Alexandra Graßler's Avatar Alexandra Graßler

Hi Brian,

Awesome content! My name is Alexandra and I am from Germany. My site for public speaking and making a presentation at work. Not really sure which influencers are right. Recruitment sites? Magazines? Business blogs? What do you think? thank you in advance!

    Avatar Brian Deane Brian Dean

    Hello Alexandra. I'll go with the professional blogging. They tend to cover these topics quite a bit.

Yordi van Dijk's Avatar Yordi van Dijk

Thanks Brian,
Actually I had to read this post twice. But what a wonderful piece of information. I love that post raises a lot. Great for starting bloggers like me! Better to start with great

    Avatar Brian Deane Brian Dean

    You are welcome

Zulhilmi Zainudin Avatar Zulhilmi Zainudin

Today I learned something new. It is called "right content". You're real, Brian, right content is better than great content. Thanks man!

    Avatar Brian Deane Brian Dean

    No problem, Zo El Helmy.

Sandra Sandra Avatar

My website is dedicated to replanting orchids and yet my traffic is virtually non-existent.
Influencers: Home and garden bloggers and journalists who specifically cover gardening flowers.

Topics: Tips for gardening and growing beautiful flowers

    Avatar Brian Deane Brian Dean

    Looks like a great start, Sandra. I'll spend some time researching a specific angle of your topic. Maybe there's a style of flower gardening that's great now? Or the one that influencers tend to cover.
 Parth Avatar Parth

There's no doubt Brian Post is great as usual.
But I have an inquiry ... how can I contact influencers to let them know that I have posted something great and if they are interested in linking with it ... I am in a good relationship and it is hard to find contacts ...

With Regards

    Avatar Brian Deane Brian Dean

    Thanks Barth. There are a lot of factors that go into that. Like niche, your content, influencer, etc. Difficult to say without knowing the details. I was only going to focus on finding influencers at this point in the game.

Umesh Singh's Avatar Umesh Singh

Hi Brian,
I love reading all of your articles even if it's long, because I can't control myself reading those articles below.
I have read this article and it covered most of my confusion like finding experts and influencers, I work for a client who sells rfid tags for drum and for downsizing. Who will be influencing?

I am still confused about sharing triggers and would like to know more about it in depth.

With thanks and appreciation,
Umesh Singh
Avatar Brian Deane Brian Dean

Thanks Umesh. Its hard for me to say without knowing this place. You may even want to ask your customer what blog they are reading.

    Umesh Singh's Avatar Umesh Singh

    Thanks Brian for the response. I think you are right I should ask them.
    I am eagerly awaiting your next post about sharing triggers. 

Parth Avatar Parth

Thank you, Brian, for your response..Let's see where I am going ... I use all your strategies ... You are my teacher ... I love you keep up the great work ...

The last thing is “YOU ROCK” 

Thanks again 
Nader is a rare avatar

I love that! That's exactly who I am. I started my own blog a year ago and didn't realize how important influencers were. John Morrow said, "They are the people who work in the background and who should impress." It's kind of like opening a big show, done by the guests.

Even though I spent hours, sometimes even days working on a blog post, I always wonder how I could get traffic. And what I said here is exactly my problem, it is not the content, it is not read by anyone. Social media hardly works, but guest posting or somehow reaching out to influencers is an excellent idea.

Something I also learned recently is that we should literally "go after" the influencers of our niche / topic. So when we get the chance to talk to them, we will appear smarter.

Great advice here, just what Brian needed! Thanks 

    Avatar Brian Deane Brian Dean

    Thanks Nader. Leave it to John to say it better. It is a living legend
    In any case, I am glad that my post can help give you some direction for your content marketing efforts.

Don Ocso Don Ocso's Avatar

Brian, SEO tips keep me coming back for more. I would like to register for the SEO category that works. Please make the price affordable.

    Avatar Brian Deane Brian Dean

    Thanks without. Hope to see you in the course.

Avatar Haseeb Ahmed Ayazi Haseeb Ahmed Ayazi

Very useful article

the brain…. Inspiration as well
Avatar Bam Bam

I recently started a website that provides free craft templates for kids who love reading from 3 to 8 years old.

Influencers: Kids blogging and parents who love to read and do arts and crafts with their kids.

Topics: Children's activities. Children's crafts. The crafts are easy to make and affordable.

I've been trying to produce more content because I thought the lack of traffic was due to the small amount of content, but after reading your blog post, I'm starting to doubt whether or not this content is high-quality. I will definitely be doing more research on influencers in my niche, and now I have to figure out how to capture their attention with my type of content.

Thanks, Brian. Excellent poster.

    Avatar Brian Deane Brian Dean

    That's cool, Pam. great work.

    I definitely recommend taking a pause to adjust your approach. Let me know how it goes 

Pinniesfromheaven Pinniesfromheaven Avatar